Lexus Grows Steadily In The European Market
Exactly 10 years ago, a new prestige car brand made a remarkable leap into the luxury car segment. Lexus positioned itself as a completely new brand with a unique philosophy.
Exactly 10 years ago, a new prestige car brand made a remarkable leap into the luxury car segment. Lexus positioned itself as a completely new brand with a unique philosophy.
Not only is the new Lexus IS200 a car to be bought by the heart, it’s also one to be bought by the head according to influential consumer car magazine What Car?
It is often said that what is happening in America today happens here 10 years later. If so, then the fact that Lexus is celebrating its tenth anniversary from the Number One slot in the US luxury car market is a prediction Mercedes-Benz, BMW, Jaguar and Audi should fear.
The waiting is nearly over. On 20 May the new Lexus IS200 will go on sale to the UK public promising contemporary looks, fun handling, fully loaded specification and ultra competitive prices.
Transport giant Arriva plc has reached an agreement to become the sole representative for the Lexus car franchise in the Bristol area.
The V8-powered Lexus LS400 was the ideal partner to help unveil the Loewe Pret-à-Porter collection last month in London. In conjunction with Tatler and Vanity Fair, Lexus co-hosted an exclusive fashion show by Loewe’s designer, Narciso Rodriguez.
Lexus took the award for Best Luxury Car at this year’s Fleet News Awards. The LS400 beat off its competitors which included Jaguar, Audi, BMW and Mercedes.