Lexus (GB) Ltd Announces Price Realignment

21 August 2000

Lexus (GB) Ltd has announced today a 10% price realignment on its current range of cars. This includes all three versions of its highly successful IS200 and medium executive GS300 models together with the LS400 flagship model.

This positive step by Lexus, which applies to all new vehicles registered from 1 September 2000, follows continual monitoring of the ever-competitive luxury car marketplace to maintain customer-buying confidence in the Lexus brand.

Since launch over a decade ago, Lexus has established itself as the luxury marque offering refinement and value for money. Lexus seeks to retain this position in the market despite its disadvantage with the strength of the pound against the Yen compared to the exchange rate advantage enjoyed by its European competitors.

Director of Lexus (GB) Ltd, Stuart McCullough comments, “I am delighted to be able to make this announcement ahead of the busy September ‘X’ registration period. Many luxury and premium market brand buyers will be encouraged by the decisive action that Lexus has taken.”

Mr McCullough’s message to them is clear: “Choosing a Lexus has always been an intelligent choice, our reputation for value and product excellence is unrivalled. Now you can buy with even more confidence.”

Later this year Lexus will be launching three important new models including the luxury RX300 sport utility vehicle, already a huge success in America. These new models will offer the same high levels of standard equipment and value for money that Lexus customers expect.

The new on the road prices for the IS200 range now start from as little as £18,340 for the S, £19,995 for the IS200SE and £20,970 for the IS200 Sport. This includes a three year /60,000 mile warranty.


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Lexus (GB) Ltd Announces Price Realignment


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