‘THE LOFT’ by Brussels Airlines and Lexus Wins Best Airline Lounge Award for Third Year Running

For the third year running, THE LOFT at Brussels Airport – created and managed by Brussels Airlines and Lexus – has been named Europe’s Leading Airline Lounge  at the prestigious World Travel Awards. The award is voted for by both lounge guests and travel industry professionals.

Covering an area of more than 2,000m², THE LOFT offers seating for up to 500 guests. It is divided into areas with distinctive ambiences and features, including a central bar, seating zones and a break-out space for those who need to work while on the move. 

THE LOFT marks further evolution of Lexus as a global luxury lifestyle brand, beyond the premium automotive world.  It provides guests with an experience that combines comfort, technology and design with a blend of ‘Belgitude’ and Japanese hospitality.  In line with the Lexus brand proposition to ‘Feel More’, lounge guests are invited to feel more luxurious with a masterclass hosted by a Neuhaus maître chocolatier; feel more relaxed in SPA Grohe shower suites and nap rooms with starlit ceilings; feel more inspired by award-winning arts and design elements by Lexus, including a Lexus Boardroom with a Mark Levison^® audio system; and feel more entertained at regular events ranging from wine tasting to music recitals.  

THE LOFT has won this World Travel Award every year since it first opened in 2018. It reopened in June this year following an eight-month closure due to the pandemic. Guests are welcomed with the highest health safety standards including discreet COVID signage and bespoke touches such as a personal welcome and seating process, traditional warm Japanese oshibori towels and digital newspapers.

THE LOFT and its Lexus ambassadors provide an omotenashi welcome to guests each day from 5am to 9pm.

Wencke Lemmes-Pireaux, Brussels Airlines Head of Customer Experience, Product and Marketing commented: “It is remarkable how our welcoming staff succeeds in providing our guests with a relaxing experience in the LOFT … under challenging circumstances. Together with our partners who are driven by the highest quality, we made it our mission to make our guests feel well taken care of every day. The fact that, next to travel and tourism professionals, these same customers have chosen for the third consecutive time for the LOFT by Brussels Airlines and Lexus as Europe’s Leading Airport Lounge 2021 is the greatest reward we could get. I wish to thank the team as well as all involved partners for their commitment to excellence and for always putting hospitality, and herewith our customers, first.”

Pascal Ruch, TME Vice President Lexus Europe, said: “Winning this award for the third time running with THE LOFT rounds off an amazing year for Lexus, with highlights like the all-new NX 450h Plug-in Hybrid and NX 350h Self-Charging Hybrid. Above all it reflects our world-class Japanese omotenashi service ethos where we anticipate customer needs, offering them safety and peace-of-mind during the pandemic.”

More information on THE LOFT by Brussels Airlines and Lexus can be found at : THE LOFT By Lexus | Lexus Europe

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Note to editors:

ABOUT THE WORLD TRAVEL AWARDS

The World Travel Awards were established in 1993 to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism and hospitality industries. Celebrating its 28^th anniversary in 2021, its programme is the most prestigious and comprehensive in the industry. Each year the World Travel Award travels the globe with its Grand Tour – a series of regional gala ceremonies, culminating in a Grand Final.

World Travel Awards gala ceremonies are regarded as milestone events in the travel calendar, attended by the industry’s key decision-makers, figureheads and media. Despite the ongoing global challenges, the appetite for travel has reached new and unprecedented levels. Evidence is reflected in the World Travel Awards annual voting figures. In 2019, a record 1,945,965 votes were cast, a 17% increase on the previous record. In 2020, a record 2,033,494 votes were cast.