Lexus Releases New Film, The Power of Two, a Remarkable Journey between Seb Coe and Olympic Hopeful Alex Haydock-Wilson

29 May 2020

Lexus UK has released a new film, The Power of Two, in which Seb Coe, President of World Athletics, meets Olympic hopeful Alex Haydock-Wilson, revealing what happens when the wisdom of experience meets the raw potential and promise of a new generation.

The 12-minute film, made before the COVID-19 lockdown, records their first meeting at Alex’s home track and the drive they shared in a Lexus RX F Sport. The result was a remarkable conversation between two very different generations, covering a variety of topics: their inspirations, an addiction to winning, the changing definition of power, social media’s influence and even Seb’s first taste of grime music on the car stereo.

The film will feature in an interactive player on the Lexus UK website:  that allows you to explore the many stories and anecdotes in their conversation in more detail.

Ewan Shepherd, Director of Lexus in the UK said: “Taking a drive with one of sport’s most powerful and progressive figures is always going to be interesting. By inviting Seb Coe to share his RX Hybrid with a young athlete who embodies the dynamic power and potential of a brave new generation, we captured something really fascinating. The way we generate and use power today is very different to how it was done in previous generations and this is clearly illustrated in the film and made the chemistry between Seb and Alex all the more captivating. We hope viewers enjoy interacting with the many topics that were discussed with humour and insight.”

Seb’s Soundbites:

  • ‘You don’t choose your sport, your sport chooses you’
  • On rowing: ‘that’s running, sitting down, going backwards’
  • On his father’s training mantra: ‘If you cannot measure it, it doesn’t make a lot of sense
  • On what his father told journalists was his biggest regret: ‘…that my son didn’t win the Tour de France’
  • On winning: ‘Winning is quite addictive and … there is no feeling in the world like there is when you’ve actually won something’
  • On losing: ‘Some of the things that I’ve learnt most about myself have actually been in races I’ve lost. My whole career was based in large part on losing the European Championships in 1978’
  • On the power of athletics: ‘It’s one of the most accessible of all our sports. It’s one of the most potent social workers in all our communities..and properly used is an amazing soft power
  • On being a technophobe: ‘I don’t type, I’ve never owned a computer and only write long-hand’. This is followed by Alex explaining to Seb how regenerative braking works in hybrid cars like the RX
  • On hybrid cars: ‘I like the idea of hybrid cars. In towns I’m certain they’re more eco-friendly.  My daughter’s got asthma…so I understand the need to keep clean air’
  • On hearing some of Alex’s grime music: ‘I’d have to listen to it a bit really get into it if I’m honest’
  • On young people: ‘they get a bad rap….but the vast majority are amazing, amazing young people’

Alex’s soundbites:

  • On how he got into athletics: ‘I did a lot at primary school and that’s the point where…fastest gets all the girls’
  • On his hero, Usain Bolt: ‘The name Bolt, I though that was a stage name…You can’t be named Usain Bolt and come second’
  • On losing: ‘I like to give myself a healthy sulking period before thinking constructively ….just be in the moment, “I hate this”’
  • On the Lexus RX: ‘If a car could smoulder!’ and ‘It’s like being on the sofa at home’
  • On social media: ‘for me (it) has come with some really great benefits. When people halfway across the world say “I watched your race, I really enjoyed it, I wish you all the best,” you really feel like what you’re doing is more than your immediate environment’
  • On his athletics: ‘Everything feels like its going in the right direction and I have faith in the process, I have faith in all the people around me…If it doesn’t happen this time it will happen at some point. I know that for a fact; I’ve visualised it so many times’

The film concludes with Seb’s advice to Alex: ‘Keep doing what you’re doing and there will be setbacks…Try and even out those bumps in the road.’


Note to Editors:

Seb Coe Biography

Seb Coe, age 63, is an iconic British track and field athlete and two-time Olympic gold medallist.  His career has spanned from athletics to politics, including leading the UK’s successful bid for the 2012 London Olympic Games.

After making his debut in international athletics in 1977, Seb Coe went on to win four Olympic medals as well as setting an impressive eleven world records. In 1979 he set three world records in just 41 days.

Seb retired from athletics in 1990 and went on to become a Member of Parliament for the conservative party. After a successful period as a politician, in 2015 he was elected President of World Athletics, formerly known as the International Association of Athletics Federations, or IAAF.  Seb Coe is an ambassador for Lexus and drives a Lexus RX 450h.

Alex Haydock-Wilson Biography

Alex is 20 years old and is studying Materials Science and Engineering at Loughborough University.  He’s a member of the Windsor, Slough, Eton & Hounslow athletics club and is a rising star in British athletics. Alex won a bronze medal in the 400m at the British indoor senior championships in Birmingham in February 2019 and represented Great Britain & Northern Ireland in the 4x400m squad in the IAAF World Relays meeting in Yokohama, Japan, in May 2019.  He’s aiming for the Tokyo 2021 Olympics.

Alex is also a talented songwriter and musician.

Download this release as a PDF below

Lexus Releases New Film, The Power of Two, a Remarkable Journey between Seb Coe and Olympic Hopeful Alex Haydock-Wilson



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