Lexus is Official Car Partner of the Japan Week Festival in London, Featuring Pop-up Experiences and the UX Tattoo Car
Lexus is official car partner of the Japan Week Festival Week from Monday 27 September to Sunday 3 October 2021 – a celebration of London’s growing Japanese food, drink and cultural scene.
It will be hosting a range of Japanese pop-up experiences at The Lexus Takumi Townhouse, Stables X, Seven Dials, in Covent Garden. The Townhouse is an exhibition space inspired by a traditional Japanese house and will host a range of activities during the week, reflecting the spirit of omotenashi (hospitality) which is central to the Lexus brand. For example, there will be a tattoo-inspired interpretation of the UX compact luxury SUV, created by leading London tattoo artist Claudia De Sabe as a tribute to the takumi craftsmanship and traditional Japanese artistry that is applied to every Lexus car.
De Sabe will demonstrate her techniques at the festival by “tattooing” a UX bonnet, working in the calm, surroundings of a Zen Garden. Visitors will also be able to see Lexus’ first all-electric model, the UX 300e on display at the Takumi Townhouse. Other activities include:
- KANPAI Sake tasting where Co-founder Tom Wilson and his team tell their story of the UKs first Sake Brewery, describe their production process and present a seasonal limited edition Sake
- Workshops to master the Japanese Art of Origami With Coco Sato
- Ueshima Japanese coffee lounge, with hosted sessions from their Coffee Master
- KIRIN ICHIBAN Crafted to detail Japanese Bar
The Japan Week Festival offers a variety of events, experiences, limited-edition menus and exclusive discounts, at restaurants, bars and venues across London and also across the UK.
Restaurants and bars across London are taking part, from high-end venues such as Nobu, Novikov and M Restaurants, to some of the newest names, including Bone Daddies, Kanpai and Japanified. For more information, please visit www.Japanweekfestival.co.uk and sign up to the newsletter.
ENDS
