Lexus Announces Mentors for Lexus Design Award 2022

23 September 2021

Lexus is pleased to announce the four mentors who will work with the finalists in the Lexus Design Award 2022 (now open for entries).  

Since the award’s launch in 2013, up-and-coming creators have been given the once-in-a-lifetime experience of mentorship from some of the design world’s most famous names. For the 2022 edition, Beijing-based architect Yosuke Hayano, and France and Portugal-based designer Sam Baron will join designer Joe Doucet, now in his third year as a mentor, and designer Sabine Marcelis, who joined the mentor line-up in 2021. 

The mentorship programme sets the Lexus Design Award apart from other competitions. It gives the finalists direct access to elite working professionals who guide them in exploring the potential of their ideas and finalising their prototypes and presentations. 

“To be part of the mentor team is an honour, as the Lexus Design Award is about creative empowerment of the next generation,” said Baron. “To share explorations and experiences with the selected candidates is a unique opportunity to get to know young international talents who will challenge themselves to be among the finalists. I will enjoy my time with them on my mission of finding their key assets…to express their concept and also their personalities.” 

The judging criteria for Lexus Design Award 2022 draw on the three key principles of the Lexus brand: Anticipate, Innovate, and Captivate. Lexus is looking for entries that address global challenges facing future society and provide engaging and innovative ways to contribute to a sustainable future, while seamlessly enhancing the happiness of all.  

An all-star judging committee will review the entries from around the globe, announcing the six finalists in early 2022. Lexus funds the finalists’ prototype development with a budget of up to  three million Japanese yen (more than £19,800) per design. In spring 2022, the finalists will present their completed proposals to the judges, who will then select one Grand Prix winner. 

Entries for the Lexus Design Award 2022 will be accepted up to 10 October. 

* For more information, please visit   

Official Hashtag: #lexusdesignaward 

Lexus Design Award 2022 Mentor Panel 

Sam Baron, Designer/Creative Director, Sam Baron & Co A visionary creative leader, Sam Baron creates products and experiences, giving life to cross-over works mixing art and design that drive innovative ideas from concept to completion.  His work touches many fields across hospitality, retail, design, fashion, and culture. He leads sophisticated initiatives that create an experience for some of the world’s leading brands.  In 2009 Baron received the Grand Prix de la Creation de la Ville de Paris in the design category, and in 2010 Philippe Starck selected him as one of the 10 important designers of the next decade. His work is constantly featured in the international press and included in international museum collections. Recently Baron has been awarded the special PAD Paris fair prize. He currently lives and works between Portugal and France.  
Joe Doucet, Founder, Joe Doucet X Partners A designer, entrepreneur, inventor and creative director, with numerous patents for his designs and inventions, Joe Doucet is one of the most sought-after creative talents working in the USA today. He believes that process can play a larger role in innovation and problem solving, as well as aesthetics.  Doucet has received numerous international awards, including a World Technology Award for Design Innovation and multiple Good Design Awards. He was named the 2017 Winner of the Smithsonian Cooper-Hewitt National Design Award as Product Designer — the highest honour in his field. He was also named as a Designer of the Year 2019 finalist by Dezeen, and was a recipient of Fast Company’s Most Important Design Companies of 2019. 
   Yosuke Hayano,  Principal Partner, Mad Architects Yosuke Hayano, an architect from Japan, is principal partner of MAD Architects based in Beijing, China. MAD develops futuristic, organic, technologically advanced designs that embody a contemporary interpretation of the Eastern affinity for nature. With a vision for the city of the future based on the spiritual and emotional needs of residents, MAD endeavours to create a balance between humanity, the city and the environment.  Yosuke has been the winner of several high-profile awards, including the Architecture League of New York Young Architects Award (2006), the Design for Asia Award (2011), and the Kumamoto Artpolis Award (2011).  
Sabine Marcelis, Designer/Founder, Studios Sabine Marcelis Sabine Marcelis is a Dutch designer based in Rotterdam. After graduating from the Design Academy of Eindhoven in 2011, she began working as an independent designer in the fields of product, installation and spatial design with a strong focus on materiality. Her work is characterised by pure forms which highlight material properties. Marcelis applies a strong aesthetic point of view to her collaborations with industry specialists, which allows her to intervene in the manufacturing process, using material research and experimentation to achieve new and surprising visual effects for projects both showcased in museums and commissioned by commercial clients and fashion houses. Sabine won the prestigious Wallpaper awards ‘Designer of the Year 2020,’ The Elle Deco International Design award 2019 Young Designer of the Year and GQ Men of the Year 2019 International Artist of the Year.  


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Lexus Announces Mentors for Lexus Design Award 2022


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