Greater Rural and Suburban Migration and more Cities within Cities – new Lexus NX Report Reveals Future Living Trends

4 August 2021

According to the new Lexus report The Art of Feeling More, the urban landscape will alter dramatically to face the challenges of the future.  While urban living is predicted to increase as a whole, almost half of Europe’s Functional Urban Areas (a city and its commuter belt) will lose population, with 10 per cent (1) of cities predicted to lose more than a quarter of their population by 2050. 

The report was commissioned by Lexus in partnership with leading global trends forecaster WGSN, to mark the launch of the all-new NX mid-size luxury SUV luxury hybrid and plug-in hybrid electric SUV.  It examines changing lifestyle trends in the post-pandemic world, as consumers yearn to feel a sense of connection in their daily lives.

The report reveals that the world’s major cities are set to change rapidly to meet the demands of a more sustainable, localised way of living. Consumers are moving to second-tier and suburban areas in greater numbers, and many communities are launching initiatives encouraging national migration, such as Portugal’s Rural Move(2) and Spain’s COCEDER(3).

In response to this trend, many cities are going for a localised urban experience, creating a series of ‘mini-cities’. For example, Anne Hidalgo, Mayor of Paris, is a champion of the 15-minute city  ­̶̶̶̶  self-sufficient communities within the French capital with amenities close by, that can help reduce travel, stress and pollution(4). Sweden is going even further, trialing city block designs for the concept of a one-minute city(5), with walking and cycling given precedence over driving.

About the All-New Lexus NX

The new Lexus NX is perfect for city driving.  The new plug-in hybrid model offers dynamic performance and efficiency, with more than 40 miles of all-electric EV driving range  ‒

providing silent, emission-free travel. And the refined, fourth generation Lexus hybrid electric technology found in the NX hybrid model provides more power with greater fuel efficiency, reducing both fuel consumption and pollution.

The quiet cabin experience gives drivers and passengers the ultimate opportunity for calm and relaxation, while the 14-inch multimedia screen offers the driver a fast, intuitive experience with the smoothness of a tablet, creating a connection with a car that is built with comfort and relaxation in mind.

The NX Art of Feeling More Report is available here:


1 – Source: European Commission

2 – Source: Rural Move

3 – Source: COCEDER

4 – Source: The Guardian

5 – Source: Bloomberg

Download this release as a PDF below

Greater Rural and Suburban Migration and more Cities within Cities – new Lexus NX Report Reveals Future Living Trends


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Lexus NX 450h+
Lexus NX 450h+ interior
Lexus NX 450h+
Lexus NX 450h+

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