An idyllic scene of a Lexus LC Convertible being driven with its roof down along the Black Sea shore has captured the public’s imagination. The scene of the road to the city of Batumi has won the popular vote among a collection of vintage-style Lexus posters created to evoke the golden age of motoring.
The artworks were commissioned from seven artists and designers in different European countries with a brief to capture the driving pleasures and beautiful design of the open-top LC. These were displayed on Lexus’s social media channels during the past month, where people could vote for their favourites, prompting a close contest for the top honour.
In total, 3,459 votes were cast with top three placings taken by Georgia, then Spain, with David de la Heras’s view of the Sierra de Madrid, and then France, with Matthieu Forichon depicting the LC Convertible amid the scenery of the French Riviera.
A prize draw will now select 10 lucky winners at random from among those who voted for the Georgian entry, each of whom will receive a framed print of the poster and some Lexus give-aways (winners will be notified by email).
Nino Gordeladze, is the Executive Creative Director of the Windfor’s agency in the Georgian capital, Tbilisi, which created the winning poster. He described the design: “The start of an unforgettable summer adventure is around the corner – the sensation of freedom elevated with style and charisma, and in this case, the gorgeous city of Batumi stands waiting on the horizon, offering a rollercoaster of sweet summer fun.”