Finalists Announced In The 2015 Lexus Design Award

29 January 2015

All 12 projects to be displayed in the Lexus space at Milan Design Week

Videos of the four designs selected for prototype development can be viewed here

Animal masks, a power-generating sculpture, a mood-reflecting light and a range of clothes and accessories that express the human senses lead the 12 projects selected as finalists in the 2015 Lexus Design Award.

This year’s competition took the theme of Senses and attracted 1,171 submissions from designers in 72 countries. The finalists have been selected by a panel of celebrated international designers, creatives and commentators and all will be displayed at the Lexus space at Milan Design Week in April.

Among the 12, four projects will be realised as physical prototypes under the guidance of renowned designers Robin Hunicke, Arthur Huang, Max Lamb and Neri & Hu. Each mentor has chosen a project to support, based on qualities such as originality, relevance to the theme and the practicality of creating a prototype.

An ultimate Lexus Design Award Grand Prix winner will be selected from the four prototype finalists and receive the Lexus Design Award trophy. This will be presented at an awards ceremony on 13 April, on the eve of Milan Design Week. The prototypes and panel displays detailing the eight other finalist project will then be on public view in the Lexus Space in the Zona Tortona from 14 to 19 April.

The judging committee reported: “This year’s Lexus Design Award drew a large number of submissions and a wide variety of wonderfully original ideas. In keeping with the theme of Senses, many submissions appealed to the five senses or emotional, rather than physical, aspects of the human experience. After extensive discussion the 12 finalist entries were selected for their potential contribution to design innovation.”

More details are available at

Finalists selected for prototype development

Designer Keita Ebidzuka (Japan)
Description ANIMAL MASKS allow wearers to see the world through animals’ eyes, evoking a mythical world where symbolism meets reality.
Mentors Neri & Hu
Title Diomedeidae
Designers Adriano Alfaro (Italy), Daiki Nakamori (Japan), Gaetano Mirko Vatiero (Italy)
Description Generating electricity from its own flapping movements, Diomedeidae is a kinetic sculpture producing  motion and light that appeal to the senses.
Mentor Arthur Huang
Title LUZ
Designer Marina Mellado Mendieta (Spain)
Description LUZ uses emotional lighting technology to create an environment appropriate to any weather or climatic condition.
Mentor Max Lamb
Title Sense-Wear
Designers Caravan: Emanuela Corti and Ivan Parati (Italy)
Description Sense-Wear is a collection of garments and accessories that emphasise use of human senses.
Mentor Robin Hunicke

Finalists selected for panel displays

Title Braille Reader
Designer Juchun Jung (South Korea)
Description The Braille Reader allows people with vision impairment to read printed materials, bridging the senses of sight and touch.
Title >crosswalk<
Designers Naoki Kaminaka and Ryo Yamaguchi (Japan)(KAMINAKANAOKIproject2015)
Description >crosswalk< is a crosswalk design featuring arrows that guide pedestrians.
Title Embodiment of Fractal
Designer Hiroyuki Morita (Japan)
Description Embodiment of Fractal invites the viewer to experience the fresh visual and tactile experience of the fractal growth of a natural forest.
Title Here Comes the Sun
Designers Chun-Fu Chen and Chi-Ming Pao (Taiwan)(Department of Product Design, Shu-Te University)
Description Here Comes the Sun is a heater that simulates sunlight coming through a window, providing warmth and hope.
Designer Yuzo Azu (Japan)
Description Applying traditional East Asian brushwork principles, INSTAMP uses pressure and angle of touch to give emotion and artistic effect to Western lettering.
Title Leather?
Designer Amon Matsuo (Japan)
Description Through the application of traditional Japanese papermaking/moulding techniques to powdered shoemaking by-products, a new, unique material emerges.
Title Mnote, Mnemonic Note
Designer Benjamin Xue (Singapore)
Description Mnote is a writing pad designed to take advantage of our senses to improve memory and help us retain important information.
Title yamaori taniori tent
Designer Iyo Hasegawa (Japan)
Description Inspired by origami, this tent appeals to users’ senses as it is transformed from a flat sheet to a visually appealing shelter.


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Finalists Announced In The 2015 Lexus Design Award


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