Chris Hayes
Director, Products and Services,
Toyota (GB) PLC
Chris Hayes was appointed Director of the new Products and Services Division on 1 July 2026.
Previously, Hayes was Director of the Lexus Division from 2022. During his tenure, Lexus UK recorded three successive years of record sales volume and share1. The brand was also ranked number 1 in the UK for reliability2 and dealer satisfaction3.
Hayes began his Toyota (GB) career in 2003 as Lexus regional field manager before he took up an overseas assignment as Global Marketing Manager at Toyota Motor Sales USA in California.
Returning to the UK in 2009, he led the Toyota (GB) Sales Planning and Vehicle Marketing teams at general manager level before promotion to Marketing Director in 2013.
In 2015 he transferred to Toyota Motor Europe in Brussels, taking on responsibility for European pricing strategy and operations. He returned to the the UK in 2019 to take up the newly created position of Director, People and Planning, responsible for human resources, legal and corporate planning functions at Toyota (GB).
In his spare time Hayes enjoys cricket, golf, travelling and spending time with his family.
1 SMMT Registrations/Premium Market Share; 2 What Car Award Most Reliable Brand Survey winner; 3 No1 NFDA Survey Position: Winter 2022; Summer 2025.
