Lexus to present Time exhibition at the 2024 Milan Design Week

• Lexus Time exhibition features original works inspired by Lexus’s future vehicle design and constant development of human-centred technologies 
• Lexus installations include Beyond the Horizon, by Hideki Yoshimoto/Tangent and 8 minutes 20 seconds, by Marjan van Aubel 
• Lexus show will take place at Art Point and Art Garden at Milan’s Superstudio, via Tortona 27, from 15 – 21 April

Lexus returns to Milan Design Week this spring, exhibiting Time, a pair of installations featuring new and original work at the world’s largest design event, taking place from 15 – 21 April. 

Lexus has been a regular exhibitor at Milan Design Week for almost 20 years, collaborating with many leading designers and artists, including internationally respected names such as Philippe Nigro, Sou Fujimoto, Rhizomatiks, Germane Barnes and Suchi Reddy.  

This year Lexus is presenting an installation of works by two designers who have drawn inspiration from the LF-ZC (Lexus Future Zero-emission Catalyst), a concept model that explores the possibilities for a next-generation Lexus battery electric vehicle. Their works also look at how the infinite evolution of software has the potential to shape the world of future mobility.  

The installations are Beyond the Horizon, by Hideki Yoshimoto/Tangent, and 8 minutes 20 seconds, by Marjan van Aubel. Their common theme of Time reflects Lexus’s advances in vehicle design and manufacturing, meeting the challenge of constant evolution with human-centred technologies. They also reference how Lexus continues to develop the value cars can bring, connecting and expanding the experiences they can offer each individual. 

Time will be on public view in the Art Point and Art Garden at the Super Studio Pìu in Milan’s famous Tortona design district. 

Notes to editors :

Event details

Press Day: 15 April, 10am to 8pm; Public Days 16 – 21 April, 10am to 9pm

Venue: Art Point and Art Garden, Superstudio Più, Via Tortona 27, 20144 – Milan, Italy 

Exhibition:

• Installation Beyond the Horizon  by Hideki Yoshimoto/Tangent (Art Point)
• Installation 8 minutes 20 seconds by Marjan van Aubel (Art Garden)

Designer profile – Hideki Yoshimoto 

Hideki Yoshimoto, founder of the international Tangent design and innovation brand, was the winner of the first Lexus Design Award in 2013, while still a student at the Royal College of Art in London. His winning lighting design “Inaho” went on to be developed as a commercial product.  

Yoshimoto specialises in the progressive fusion of design and engineering. In addition to providing global luxury brands with designs and concepts, he is active in a wide range of fields, from technology-based new business development to urban schemes.  

Tangent is a design engineering studio that aims to express the idea of “bringing technology closer to people’s lives and time, rather than thrusting it on them”. Its collaborative approach resonates with the relationship that Lexus aims to build between its customers and mobility. 

Designer profile –Marjan van Aubel 

Marjan van Aubel is a solar designer from the Netherlands whose work explores innovations that combine sunlight and technology for a sustainable future. She is the director of the Marjan van Aubel Studio, which has produced award-winning creative activities aimed at incorporating solar energy into daily life.  

Explaining her studio’s creative ethos, she says: “We will continue to create a future that combines sustainability, design, and solar technology, create lasting change through solar design, and bring solar power closer to life by incorporating it into our lives through buildings and objects. That’s what I’m aiming for.” 

This idea connects with Lexus’s design vision and its aim for battery electric vehicles to deliver experiential value that is human-centred. 

Van Aubel graduated from the Royal College of Art with a Master’s degree in Product Design and holds a Bachelor’s degree from the Rietveld Academy Design Lab. Leading brand collaborations include COS, Timberland and Swarovski to help accelerate the transition to solar energy globally. Her notable works include Sunne, Current Table, Power Plant and the roof design for the Netherlands Pavilion at Expo 2020 in Dubai. 

 ENDS