- Lounge concept continues to set the luxury standard for business travellers
- Prestigious award voted for by travellers and travel industry professionals
- THE LOFT’s stylish design echoes the craftsmanship of Lexus cars
THE LOFT at Brussels Airport, created and managed by Brussels Airlines and Lexus, has been named Europe’s Leading Airline Lounge 2022 at the World Travel Awards. The announcement was made on Saturday evening (1 October), at a gala ceremony in Mallorca, attended by key decision-makers, influencers and media from travel, tourism and hospitality. THE LOFT lounge concept has claimed this accolade each year since it opened in 2018.
Covering an area of more than 2,000m2, the lounge is divided into areas with distinctive ambiences, including a central bar, seating zones and a break-out space for those working on the move. Lexus design elements characterise the space, including decor inspired by the Lexus signature spindle grille, a Lexus library and a Mark Levinson audio system.
On entering THE LOFT, guests receive a personal welcome and traditional warm Oshibiri towels. They can relax in shiatsu massage chairs inspired by the seats in the Lexus LS saloon, browse a wide range of digital newspapers, freshen up in the extra-sensory Grohe shower suites, or take a nap in a bedroom with a starlit ceiling, before savouring fine catering which includes delights from a Neuhaus master chocolatier.
THE LOFT at Brussels Airport draws on the concept of the award-winning INTERSECT BY LEXUS brand spaces in Dubai and Tokyo and is inspired by Lexus luxury, design and traditional Japanese Omotenashi hospitality, which centres on anticipating a guest’s needs.
Peter Gerber, CEO at Brussels Airlines, commented: “Receiving this award – voted on by travel and tourism professionals as well as customers – for the fourth year, is a true recognition of our welcoming staff. They are invested in offering our guests a unique experience in THE LOFT. It has always been our mission, together with our partners who are driven by the highest quality, to make our guests feel taken care of every day. Thank you to the team and all involved partners for their relentless commitment in putting our customers first.”
“This award is an endorsement of The LOFT as a tangible expression of our brand promise to ‘experience amazing’,” added Pascal Ruch, Toyota Motor Europe Vice-President in charge of Lexus Europe. “With its blend of Belgian creativity and Japanese Omotenashi hospitality, the lounge champions a peerless guest experience for the business traveller.
“THE LOFT also marks our continued expansion as a global luxury lifestyle brand, where the design, craftsmanship and comfort which it showcases are mirrored in our latest range of electrified Lexus cars, such as the all-Electric RZ and hybrid and plug-in-hybrid RX luxury SUVs.“
Lexus Brand Ambassadors welcome guests in THE LOFT each day from 5am till 9pm. Further information on THE LOFT by Brussels Airlines and Lexus can be found at: THE LOFT By Lexus | Lexus Europe.
About the World Travel Awards
The World Travel Awards were established in 1993 to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism and hospitality industries. Celebrating its 28th anniversary in 2021, the awards are the most prestigious and comprehensive in the industry, with more than 2 million votes being cast.