Lexus GB is pleased to announce the appointment of Rachel Rollason as National Marketing Manager. Rollason has more than three years’ experience within Lexus’s parent company, Toyota GB PLC, where she held the post of Brand Strategy and Market Research Manager.
In her new role she will be responsible for the operational marketing function within Lexus GB, reporting to Jan Kidacki, General Manager, Marketing and Strategy.
Kidacki said: “Rachel brings valuable skills and experience to the Lexus marketing team at a pivotal time in the development of the brand. With the recent launch of the new GS model and the ground-breaking hybrid power RX 400h SUV, Lexus is embarking on a major product renewal cycle. This will also introduce the dynamic new IS executive sports saloon at the end of the year.
“Our national marketing strategy is crucial to the success of this product launch programme. Rachel joins a strong team and will be working alongside our National Strategy Manager Paul Marshall and Paul Vecchione National Vehicle Line Manager.”