Lexus sponsors Harris Reed’s London Fashion Week show for second season running
For the second season running, Lexus has continued its association with acclaimed fashion designer Harris Reed, as a sponsor of his London Fashion Week show held on 13 September. An all-new Lexus RZ battery electric SUV took Harris and some of his key collection items to the show, in elegance and comfort and with zero tailpipe emissions. The car was also used to chauffeur singer Jacob Lusk and actor Maisie Williams to and from the event.
Duality has always been a theme in Reed’s work, the combining of masculine and feminine and the different facets that make up our whole being. In this new collection, entitled Duet, the structure and rigidity associated with the masculine is employed to create sculptural pieces that appear contrastingly feminine and fluid in their flowing shapes and the curves they expose.
Lexus and Reed share a passion for thought-provoking design and the highest quality of craftmanship. Reed commented: “I’m extraordinarily honoured and privileged to be continuing my partnership with the iconic Lexus brand. I could not imagine someone who cares more about detail, innovation, beauty, but also about being bold and pushing the envelope. I’m so honoured to be exploring a bold ethos together. As a designer myself, I’m constantly impressed and challenged by the materials Lexus chooses, the constant innovation and its constant emphasis on sustainability and inclusiveness.”
ENDS
Notes to editors
About Harris Reed
Fighting for the beauty of fluidity, half-American, half-British Harris Reed designs to create conversation. Growing up with a strong sense of self, Reed was able to quickly understand the transformative power of clothing and its correlation with identity and liberation. Reed’s design process takes inspiration from the current social and political issues that he feels most connected to. His work is built from assessing the responsibility that fashion has to spark conversation in relation to the injustices that are happening within society today, while staying true to the brand’s ethos that strives for a vision of gender fluidity and inclusivity. The overall DNA of the Harris Reed brand and personal identity is best described as Romanticism Gone Nonbinary. It puts the wearer and their fluidity, in whatever way it manifests, front and centre. Personally, Reed dresses themselves to invite the looks and stares, to blur the preconceived fault-lines people have about gender and sexuality. For Reed, fashion is truly revolutionary and has a huge role to play in pushing the world to a more expressive and accepting place – using his platforms to share personal visionary values, to help those seeking acceptance and self-love. Reed is also well known for being an innovative key figure among young creatives, whose work marries genres from fashion, film, beauty, culture and the digital world through a gender fluid lens.
