Lexus’s strong response to the challenges presented by the Covid pandemic and supply restrictions experienced throughout the global motor industry helped it maintain both its UK new car sales volume and market share at record levels.
Registrations for the year totalled 13,880 vehicles, an increase of 1.1 per cent on 2020’s performance. This gave Lexus a 2.46 per cent share of the premium car market, while its 0.84 per cent share of the full passenger car market is a new record for the brand.
En route to its year-end total, Lexus also posted its best results yet for the key trading month of September, with almost 3,000 new 71-plate cars being registered – equating to 4.63 of the premium market and 6.13 per cent of the UK’s premium retail business.
Chris Hayes, who took up the role of Director of Lexus in the UK on 1 January, said: “I am very pleased that we have been able to maintain our sales performance at such an elevated level in a year that continued to present significant challenges to both our customers and to the automotive industry. These results demonstrate how our customer-centred approach to business continues to deliver great products and exceptional service – even in difficult circumstances. My appreciation goes to everyone across our business, our retail network and our suppliers for their commitment and hard work, and to the growing numbers of customers who are appreciating the special rewards of Lexus ownership, witnessed by our strong bank of advance orders.
“This year will see a further strengthening of our model range, including the introduction of the all-new NX luxury mid-size SUV – including the NX 450h+, our first plug-in hybrid electric model – and further developments in our Lexus Electrified programme that will be announced soon.”