Award follows best car and best manufacturer honours in 2015 national survey
Best Car, best manufacturer and now best dealer: Lexus has completed an exceptional hat-trick of top awards in the 2015 Auto Express Driver Power survey.
The results were drawn from the opinions of more than 61,000 people who responded to this year’s survey, the UK’s largest in-depth car satisfaction study. In all, Lexus claimed seven Driver Power honours this year.
Lexus was a clear winner as best car dealer for the third successive year with a 93.56 per cent overall score, ahead of sister brand Toyota in second place. It was also ranked highest in all but one of the survey categories.
Auto Express questions if Lexus can “do no wrong”, having already claimed the 2015 best car category with the IS saloon and the best manufacturer title. It reports: “Lexus dealers have led the way in Driver Power from the start in 2002 and the company’s European luxury rivals could learn a thing or two about customer service by visiting a Lexus showroom.”
Richard Balshaw, Lexus Director, said: “This award completes an exceptional year for Lexus in the Driver Power survey. These achievements are thanks to great work across the full spectrum of our activities, from introducing exciting new models such as the NX and RC F, to connecting with our customers and constantly improving the service we deliver at our dealerships. We take nothing for granted and will continue to invest in doing even better in the future.”
Lexus has always made delivery of the highest customer service standards a hallmark of its brand and it continues to raise the bar. It is rolling out new-look showroom designs across the country, to appeal to the kind of style-conscious customers who appreciate Lexus’s advanced, contemporary designs. Physical changes to areas such as the customer lounge, private consultation rooms and vehicle hand-over areas are complemented by new digital tools to help staff deliver even better, personalised service.
The changes have been successfully introduced in a pilot scheme at Lexus Guildford and are now being introduced in a nationwide programme for the 45 other UK dealerships.
The full list of Lexus’s 2015 Driver Power awards: –
Best Car Dealer
Best Car – third generation (current) Lexus IS
Best Compact Executive Car – third generation (current) Lexus IS
Best for Ease of Driving – third generation (current) Lexus IS
Best for Seat Comfort – second generation Lexus RX
Best for Build Quality – Lexus NX