Lexus has designed a new advertising campaign for its all-new IS sports saloon that uses a remarkable combination of classical ballet and hip-hop to convey a message of balance, strength and beauty.
A city at night, a figure searching the streets for someone special: it’s the simple story of Steps, the first television commercial in Lexus’s Amazing in Motion global advertising campaign. The drama-in-miniature, acted out by two spectacular, larger than life figures, is given extra resonance and appeal thanks to its distinctive soundtrack featuring Kristina Train singing I’m Wanderin’, a track that has just been released as a single.
Lexus has been named top manufacturer in the 2013 Auto Express Driver Power survey, returning to the number one spot after four years as runner-up.
“Great design transcends cultures and doesn’t need any translation” – Mark Templin, Executive Vice President, Lexus International.
Robin – Rob – Giles joined Toyota (GB) in 1993, having started his career in management accounting in the retail motor industry. At TGB he initially took on a number of field-based management roles including After Sales and Sales.
World number four tennis player Agnieszka Radwanska will once again wear the Lexus logo in 2013′s major tournaments, after extending her sponsorship deal with Lexus Poland. Agnieszka’s biggest success of 2012 came at Wimbledon where
Since the first RX 400h took to the road in 2005, through to the end of November this year, Lexus has sold more than 506,000 vehicles equipped with its Lexus Hybrid Drive system.
Lexus kicks off a second year of sponsorship of the National Schools Rugby Tournament this month, with the opening matches in one of the country’s top competitions for young players. This year’s contest will be biggest yet, with two additional regional rounds scheduled for the west and north of England.
Missed out on the news? Catch up here and click the links to access the full stories and pictures.
Missed out on the news? Catch up here and click the links to access the full stories and pictures.
A national survey from Quiet Mark, a trading arm of the charity Noise Abatement Society, and Lexus, shows that 88 per cent of UKadults feel it is important to get a bit of peace and quiet during a busy day.
Lexus continues to set the standards for other brands to aspire to, with an emphatic first place in this year’s Auto Express Driver Power customer satisfaction survey. It maintains the leadership it has held every year since the survey was first carried out in 2002.
First honour for high-efficiency S-Flow system with nanoe technology, launched in new GS series Lexus has received an industry innovation award for new air conditioning technology that uses much less power to deliver the level
Chiwetel Ejiofor, award-winning screen, television and stage actor, has been appointed by Lexus as the voice of its new Creating Amazing campaign, a marketing strategy designed to express excitement and innovation in the prestige brand.
The final whistle has been blown on the 2012 Lexus National Schools Rugby Tournament, an event that has brought hundreds of young players together in friendly but hard-fought competition.
Catch-up on all the latest news from Lexus.
The warranty services provided by Toyota and Lexus are ranked top in the British motor industry, according to the UK’s franchised car dealers.
Toyota and Lexus are performing beyond the expectations of Britain’s fleet managers in key areas, according to a new independent survey.
With a wave of exciting new models including four new tax efficient hybrids, a new communications programme, an even better After Sales proposition and systems that will deliver easier access and support for customers; Toyota and Lexus Fleet Services are investing to support their customers in the fleet market.
The whistle has been blown on the first qualifying round of the Lexus National Schools Rugby Tournament, with 10 teams securing a place in next year’s finals.
Kylie Minogue led a Quiet Revolution to launch the Lexus CT 200h earlier this year, fronting a major advertising campaign that has earned Lexus a Quiet Mark award from the UK Noise Abatement Society.
Lexus has a proud record of supporting rugby and this year it goes to the grass roots of the sport with its inaugural sponsorship of the National Schools Rugby Tournament.
Awards come and awards go, but the latest addition to Lexus’s packed trophy cabinet represents a more enduring success for the luxury brand: it has been named Auto Express Manufacturer of the Decade.
