Agustín Martín

8 October 2020

Agustín Martín was appointed President and Managing Director, Toyota (GB) PLC, in October 2020. Prior to this, he was CEO Toyota Connected Europe (TCEU) and Vice President Connected Technologies at Toyota Motor Europe (TME), with responsibility for developing key digital technologies for TME’s future mobility business.

Martín was born in Valencia, Spain, in 1969 and holds a master’s degree in business studies, specialising in marketing, from the University of Valencia (1987-1992).

Since joining Toyota in 1995, Martín has taken on roles in after sales, product planning and marketing, both at Toyota Spain and Toyota Motor Europe. He was appointed General Manager of Toyota Spain’s brand department before being appointed Marketing Director in 2006.

Martín returned to TME in 2010 as General Manager, Product Planning and two years later became Marketing Director for Toyota’s entire European market. In January 2015, he was appointed president and CEO of Toyota Spain, a position he held until January 2018 when he took up leadership of the Toyota Mobility & Connected Car Function as Vice President at Toyota Motor Europe.

He was subsequently appointed CEO of the new Toyota Connected Europe operation in April 2018.

From 2019, Martín was concurrently CEO, Toyota Connected Europe and Vice President, Toyota Mobility & Connected Car Function, TME.

Martín is married and has two children. In his free time he enjoys travelling and sports, especially swimming and hiking.

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Agustín Martín


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