LEXUS ANNOUNCES MULTI-YEAR PARTNERSHIP WITH THE ATP
- Lexus announces a further three-year partnership with the ATP, the global governing body of men’s professional tennis, with a strong presence across Europe
- Lexus will be the Official Automotive Partner and Platinum Partner of the ATP Tour through to 2028
- Lexus will be the Official Automotive Partner, Platinum Partner of the Nitto ATP Finals, the season finale held in Turin, Italy and the Rolex Paris Masters
- Lexus will be the Title Partner of ATP Head2Head helping build fans’ engagement with the sport and the Lexus brand
- In total Lexus partners with 20 ATP and WTA tournaments in Europe.
Lexus today announces that it will continue its successful association with the ATP in a further three-year partnership with the top tier of men’s international professional tennis. From 2026 to 2028 the luxury brand will again be the Official Automotive Partner and Platinum Partner of the ATP Tour, building on the relationship it first forged in 2023.
Driven by a spirit of innovation and a passion for creating memorable experiences, Lexus brings its unique vision to the world of tennis — where emotion, elegance, and performance come together in perfect harmony. This partnership reflects the values our customers care about most: refined performance, personal choice, and a commitment to excellence — both on the road and on the court.
Andre Schmidt, Head of Lexus Europe, commented: “Lexus’ partnership with the ATP Tour reflects our shared commitment to excellence, precision, and passion — values that resonate deeply with our brand. Through our electrified portfolio, we offer a range of choices that make luxury a personal experience, perfectly aligned with the spirit of world-class tennis.”
Eno Polo, ATP CEO, said: “Lexus is a partner that truly adds value to our Tour. Since we began our journey together, they have shown a genuine commitment to tennis – elevating the experience for our players and staff at key events and helping advance our sustainability efforts through ATP Serves. That purpose-led approach is what makes this partnership stand out. We’re proud to keep building on this.”
The Lexus brand enjoys synergies with the world of premier tennis competition, sharing a dedication to excellence and achievement founded on attention to detail and continuous improvement.
Lexus also confirms that it will feature as the Official Automotive Partner and Platinum Partner of the Nitto ATP Finals, the season climax contested by the world’s eight top-ranked men’s singles and doubles players.
Lexus plays a key role at the Rolex Paris Masters as the Official Car of the tournament, reinforcing its presence across the ATP Tour and its dedication to supporting world-class tennis events.
Lexus will continue to help build fan engagement with tennis and its brand in its role as Title Partner of ATP Head2Head, the online series in which top stars are pitted against each other in a variety of fun sporting contests away from the tennis arena.
Lexus will continue to provide a fleet of electrified vehicles at sponsored events to support the transportation of players, officials and guests. With a portfolio of self-charging hybrid, plug-in hybrid and all-electric models, the brand’s leadership in electrification aligns closely with the ATP Tour’s sustainability ambitions under ATP Serves and UN Sports for Climate Action, which targets Net Zero emissions by 2040.
The partnership will deliver local Lexus sponsorship of ATP Tour tournaments in key locations throughout 2026, detailed below. Lexus will also continue to support several WTA and ATP Challenger Tour events through its partnership with the LTA.
| TOURNAMENT | LOCATION |
| ATP 250 Open Occitanie | Montpellier, France |
| WTA 500 Upper Austria Ladies Linz | Linz, Austria |
| ATP 500 ABN AMRO Open | Rotterdam, Netherlands |
| ATP 500 Barcelona Open Banc Sabadell | Barcelona, Spain |
| ATP 500 Hamburg Open | Hamburg, Germany |
| WTA 125 Lexus Birmingham Open | Birmingham, UK |
| ATP Challenger Lexus Birmingham Open | Birmingham, UK |
| WTA 125 Lexus Ilkley Open | Ilkley, UK |
| ATP Challenger Ilkley Open | Ilkley, UK |
| WTA 500 HSBC Championships | London, UK |
| WTA 250 Lexus Nottingham Open | Nottingham, UK |
| ATP Challenger Lexus Nottingham Open | Nottingham, UK |
| ATP 500 HSBC championship (Queen’s) | London, UK |
| ATP 250 Lexus Eastbourne Open – Rothesay International | Eastbourne, UK |
| WTA 250 Lexus Eastbourne Open | Eastbourne, UK |
| WTA 250 MSC Hamburg Ladies Open | Hamburg, Germany |
| ATP 250 Generali Open | Kitzbühel, Austria |
| ATP 250 Almaty Open | Almaty, Kazakhstan |
| ATP Masters 1000 ‘Rolex Paris Masters’ | Paris, France |
| Nitto ATP Finals | Turin, Italy |
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ABOUT LEXUS
Launched in 1989, Lexus is a global luxury lifestyle brand offering a full range of premium vehicles in Europe, including the LBX, UX, NX, RZ and RX crossovers, the GX and LX SUVs, the ES sedan and the LM “Luxury Mover” people carrier.
Lexus seeks to ‘make luxury personal’ through imaginative technology, meticulous craftsmanship, refined elegance, and ‘omotenashi’ – the Japanese tradition of providing the finest hospitality.
With more than 3.5 million self-charging hybrid, plug-in hybrid and all-electric vehicles sold so far worldwide, the Lexus Electrified vision is built on the brand’s experience of electrified vehicles and targets a fundamental leap in vehicle performance, handling, control, and driver enjoyment through electrification technologies.
In 2024, Lexus delivered more than 850,000 vehicles globally including a record 88,184 in Europe, of which more than 90% were electrified.
ABOUT the ATP
As a global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the
stars of the game battle for titles and PIF ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy.
Featuring only the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by PIF, the ultimate achievement in tennis. For more information, please visit www.ATPTour.com.
ENDS
