Lexus takes design off-road for the 2023 SEMA Show

Lexus added a tough and rugged dimension to its North American-market off-road models for this year’s SEMA Show in Las Vegas, one of the world’s largest showcases for custom car designs.

Six vehicles* were on display at the show last week, including each generation of the GX and the latest LX 600, together with a wide range of products from AAP, the Lexus Associated Accessory Product programme for the US.

Taking luxury into the great outdoors, the line-up demonstrated a host of styling and functional features for adventure lifestyles.

Lexus GX 460 Premium AAP Build

The Lexus GX 460 Premium expresses the duality of a capable and durable exterior with Lexus refinement on the inside.

Shown in a custom Matte Yellow Saffron body wrap, the show model has 34-inch ToyoOpen Country all-terrain tyres on 18-inch wheels. CBI Offroad rock sliders and a full skid plate help the vehicle negotiate rugged off-road surfaces.

For an off-grid overlanding experience, there is a Kammok Roo double hammock with a bespoke stand. And when it’s time for meals, a 69-litre fridge freezer can help store the essentials. An ARB12V portable air compressor, Weekender Recovery Kit and TRED Pro recovery boards are also included, and extra equipment storage is provided by a Prinsu rear window accessory panel.

Lexus LX 600 Premium AAP Build

The 2022 Lexus LX 600 Premium AAP Build is shown in an eye-catching custom Aquamarine body wrap. It features a matte grey grille, black chrome window trim, black door handles and door mirrors, black chrome bumper trim, dark grey roof rails and 18-inch matt grey alloy wheels with 33-inch Toyota all-terrain tyres.

A force to be reckoned with in the off-road community, the LX 600 is equipped with drive control and assistance features including Multi-Terrain Select, Multi-Terrain Monitor, Crawl Control and Downhill Assist Control.

A quick-deploying Kammokawning provides protection from the elements and a Yakima deluxe camp kitchen bundle offers an easy and convenient way to prepare meals. Atop the LX 600 and completing the look are a Yakima rooftop stand-up paddleboard and surfboard mount, located on a Prinsuroof rack.

Lexus GX 550 Overtrail+ AAP Build

The Lexus GX 550 Overtrail+ AAP Build sports a bi-tone exterior colour combination of Lexus-first Earth and Black. Its standard features include 33-inch Toyo Open Country A/T tyres on 18-inch wheels, black accented overfenders, an aluminium skid plate and all-weather floor liners.

In addition to the standard features, the show model has been upgraded with Lexus AAP items including Lexus-badged rock rails and an on-board tyre compressor. Storage is a priority with a Prinsuroof rack, Pelican cargo case and Prinsu rear window accessory panels. A Prinsu ladder is fitted for easy roof access.

*GX and LX models featured are North American Lexus models and are not available in the UK.

ENDS