HIROTO YOSHIZOE IS GRAND PRIX WINNER IN THE FIFTH LEXUS DESIGN AWARD EDITION

PIXEL by Hiroto Yoshizoe is the Grand Prix winner in the 2017 Lexus Design Award. The fifth edition of the prestigious international competition drew 1,152 entries from designers in 63 countries worldwide, inspired by the theme of “YET”.

Alice Rawsthorn, design commentator and member of the award judging panel, said: “‘The Lexus Design Award always presents a fascinating survey of the issues currently engaging young designers and what they consider to be the most important challenges and compelling opportunities for design today, yet the quality and scale of ambition of the submissions to this year’s award programme was truly exceptional. It was very difficult for us to whittle them all down to 12 finalists, then four prototype winners and finally to the Grand Prix winner, although every stage of the process generated a feisty and enjoyable debate.”

Rawsthorn continued: “Each of the four prototype winners has wrestled with complex and significant issues, from the plight of refugees and other homeless people and providing environmental protection for buildings in a beguiling and poetic way, to fusing traditional craftsmanship with emerging technologies and encouraging children to make and play musical instruments. Eclectic and original though their responses are, all the finalists have all addressed the defining theme of the Lexus Design Award 2017, YET with tremendous imagination, versatility and aplomb.”

The award was presented by Yoshihiro Sawa, President of Lexus International, during the opening reception for Lexus’s exhibit, LEXUS YET, at Milan Design Week last night.

Hiroto Yoshizoe is a graduate of Musashino Art University and is currently based in Tokyo, working on art direction and design as a spatial designer for commercial facilities. He focuses on interpreting the ideas of change, movement and time in space to create designs from both modern and analogue approaches. He was previously a finalist in the 2016 Lexus Design Award with “PLANTS-SKIN”.

PIXEL is a device that lets people experience the existence of light and shadow with their full consciousness. It uses a configuration of visors to create a range of optical effects. Through repeated internal reflection, input images are averaged into square outputs. By converting light and shadow into a clear, sensible form, viewers can experience this beautiful fundamental phenomenon.

Hiroto Yoshizoe was mentored in the development of his project by Snarkitecture.

The Lexus Design Award has taken place annually since 2013, an international competition which supports up-and-coming designers and creators worldwide. The Grand Prix winner was chosen by an elite panel of global design professionals, selected from four finalists who were given the chance to develop their ideas to prototype stage, with individual mentor support.

The Grand Prix-winning work is on public view in the LEXUS YET pavilion at La Triennale di Milano Design and Art Museum from 4 to 9 April, together with the projects submitted by the other 11 finalists.

PIXEL by Hiroto Yoshizoe is the Grand Prix winner in the 2017 Lexus Design Award. The fifth edition of the prestigious international competition drew 1,152 entries from designers in 63 countries worldwide, inspired by the theme of “YET”.

Alice Rawsthorn, design commentator and member of the award judging panel, said: “‘The Lexus Design Award always presents a fascinating survey of the issues currently engaging young designers and what they consider to be the most important challenges and compelling opportunities for design today, yet the quality and scale of ambition of the submissions to this year’s award programme was truly exceptional. It was very difficult for us to whittle them all down to 12 finalists, then four prototype winners and finally to the Grand Prix winner, although every stage of the process generated a feisty and enjoyable debate.”

Rawsthorn continued: “Each of the four prototype winners has wrestled with complex and significant issues, from the plight of refugees and other homeless people and providing environmental protection for buildings in a beguiling and poetic way, to fusing traditional craftsmanship with emerging technologies and encouraging children to make and play musical instruments. Eclectic and original though their responses are, all the finalists have all addressed the defining theme of the Lexus Design Award 2017, YET with tremendous imagination, versatility and aplomb.”

The award was presented by Yoshihiro Sawa, President of Lexus International, during the opening reception for Lexus’s exhibit, LEXUS YET, at Milan Design Week last night.

Hiroto Yoshizoe is a graduate of Musashino Art University and is currently based in Tokyo, working on art direction and design as a spatial designer for commercial facilities. He focuses on interpreting the ideas of change, movement and time in space to create designs from both modern and analogue approaches. He was previously a finalist in the 2016 Lexus Design Award with “PLANTS-SKIN”.

PIXEL is a device that lets people experience the existence of light and shadow with their full consciousness. It uses a configuration of visors to create a range of optical effects. Through repeated internal reflection, input images are averaged into square outputs. By converting light and shadow into a clear, sensible form, viewers can experience this beautiful fundamental phenomenon.

Hiroto Yoshizoe was mentored in the development of his project by Snarkitecture.

The Lexus Design Award has taken place annually since 2013, an international competition which supports up-and-coming designers and creators worldwide. The Grand Prix winner was chosen by an elite panel of global design professionals, selected from four finalists who were given the chance to develop their ideas to prototype stage, with individual mentor support.

The Grand Prix-winning work is on public view in the LEXUS YET pavilion at La Triennale di Milano Design and Art Museum from 4 to 9 April, together with the projects submitted by the other 11 finalists.

Lexus Press Team

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