LEXUS PROVIDES THE ANSWER FOR THOSE SEEKING A QUIET LIFE
Quiet Mark and Lexus data reveals nearly 50 per cent of people find a little moment of peace in their cars
A national survey from Quiet Mark, a trading arm of the charity Noise Abatement Society, and Lexus, shows that 88 per cent of UK adults feel it is important to get a bit of peace and quiet during a busy day. Nearly 50 per cent of UK adults find a moment of peace in their cars, while 40 per cent feel noise contributes to feelings of stress.
Quiet Mark has published a white paper that explains the survey results in detail.
- Nearly four in five UK adults (88 per cent) think that it is important to “get a little bit of peace and quiet during a busy day”.
- 79 per cent of UK adults get “a peaceful moment” in their home.
- Nearly half of UKadults (49 per cent) find a moment of peace in their cars.
- Nearly half of UK adults (47 per cent) would like to have time to have “a bit of peace and quiet”.
- More than four out ten UK adults (42 per cent) find that noisy environments “make me feel stressed”.
Quiet Mark, whose headline sponsor is Lexus, was launched in January 2012 to support and stimulate manufacturers to design quieter products, with the aim of improving the quality of lives and creating a healthier environment for all.
Poppy Elliott, Quiet Mark Managing Director said, “Every day we are surrounded by an orchestra of brilliant technology that often dominates with high-volume noise; Quiet Mark identifies the quieter high-performance products and solutions available bringing expert advice and guidance on the sound of a machine, helping to make a positive contribution to the soundscape of our lives”
“By choosing to ‘Buy Quiet’, we can literally make the world a more peaceful place for everyone. It is also interesting that we find sanctuary in our cars, demonstrating that manufacturers who design quieter cars are helping to reduce driver stress.”
Paul Marshall, Lexus General Manager, Strategy and Marketing, commented, “A quiet and refined drive is a fundamental part of the Lexus experience across our range of vehicles, from the CT 200h compact full hybrid, to the LS 600h limousine. It is encouraging to see that quietness is something that is valued, and it will remain a key quality of all Lexus cars.”
Notes to editors
About the survey
Quiet Mark and Lexus commissioned YouGov to conduct a statistically relevant survey focusing on issues of noise, peace and quiet in Great Britain.Total sample size was 2037 adults. Fieldwork was undertaken between 27th-30th July 2012. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
The Lexus brand has been offering luxury premium cars to the market since 1990. From the first LS400 luxury saloon, to the latest GS 450h full hybrid executive saloon, Lexus cars combine outstanding refinement, class leading comfort and startling performance in one package. Lexus: Creating Amazing.
About Quiet Mark
In our stressful lives we are surrounded by a cacophony of sound that we have little power to stop. The louder the noise around us the more energy we waste to overcome it, and it is getting worse day by day. If we don’t do something about this soon, our ability to hear the subtle sounds around us will disappear. Quiet Mark is embarking on a journey to redress the situation, to create a demand for the use of quieter technology in our homes, in our workplace and in the open air. Quiet Mark, a not-for-profit trading arm of the Noise Abatement Society charity, sprang from the response to public complaints received by the Society’s 24/7 national noise helpline, concerning the volume of excessive noise made by household tools and appliances which invade the fabric of everyday life.
Quiet Mark brings the answer with a universal symbol and system of support for consumers and industry alike and is a vehicle to finance transformation of the aural environment for the benefit of all. Quiet Mark product submissions are assessed by a team of the UK’s leading acousticians at the Association of Noise Consultants.
The response from industry internationally has been overwhelmingly positive with over 35 leading global brands across first 30 product categories from dishwashers to garden tools now on board including AEG Electrolux, LG, Mitsubishi, Panasonic, Philips, Samsung, Whirlpool who have achieved awards for their quieter products with the distinctive purple Quiet Mark logo. The world’s first quiet showcase featuring the award winners and other practical peace making solutions in Quiet Mark’sWin a Quiet Life in 2012 monthly promotion at www.quietmark.com
About the Noise Abatement Society
The remit of this national charity is to abate excessive and unnecessary noise to protect the public and improve the environment. Working with Government and Industry over the last fifty years the Noise Abatement Society has achieved a reputation for collaborative partnerships to find practical solutions to noise problems, underscored by programmes to raise awareness and educate about measured, considered and responsible use of sound.www.noiseabatementsociety.com