London car park transformed into extraordinary immersive light experience to mark launch of Lexus LBX

Lexus has transformed an ordinary London car park into an extraordinary immersive light display to mark the launch of the LBX, an all-new landmark model for the brand and its smallest model yet.

At a media preview hosted at the car park in Marshall Street, Soho, last night, hundreds of guests were treated to a multi-sensory interactive light installation reflecting the LBX’s style and design.

The Extraordinary Car Park takes the familiar process of driving into a multi-storey and looking for a space and turns it into an art experience. Guests follow a walking route of discovery through LED arches and canopies of lights.  Fields of undulating light bulbs spring into life, triggered by voice activation, and a display of LED batons pulse in rhythm with the viewer’s heartbeats.

The Lexus LBX Extraordinary Car Park is now open to the public until 24 September and admission is free.

This event is the second in a series of four LBX pop-up extraordinary experiences across Europe.

Tommaso Grassi, Head of Customer Experience and Communications at Lexus Europe, commented: “Following the popularity of our first LBX pop-up event in Milan, we are revealing accessible Lexus luxury to even more people through the Extraordinary Car Park in London. This multi-sensory event shares the LBX’s message of making the everyday extraordinary through artistic installations that express the new model’s roots in style and design. And, of course, guests are welcomed with our signature omotenashi hospitality.”

Two further LBX events will take place this year:

The Extraordinary Street Gallery in Madrid, 26 – 29 October

The Extraordinary Boulangerie in Paris, 23 – 25 November 2023

About the LBX

The all-new, all-hybrid electric LBX is the smallest Lexus yet, but fully deserving of its status as a landmark model, one which breaks down the traditional luxury hierarchy and which will be a game-changer for the brand in the UK and Europe. As a new shape within Lexus’s well-established SUV line-up, it offers strong appeal to a younger audience and those who may not have considered a Lexus before.

Reservations for the new car have opened in the UK ahead of the full sales launch in October. Customer vehicle deliveries are scheduled to start in March 2024. UK model range, specifications and prices forecast to be between £30k and £40k. 

ENDS

Note to editors: Learn more about the all-new Lexus LBX at  https://media.lexus.co.uk/world-premiere-of-the-all-new-lexus-lbx/