Lexus looks forward to a year of sporting excellence as partner of the 2025 ATP Tour

• Lexus looks forward to another year of thrilling competition in 2025 as Platinum Partner and Official Automotive Partner of the ATP Tour, the top level of international men’s tennis
• New series of short Lexus films captures the obsession with detail that makes amazing experiences possible for everyone involved in tennis and for Lexus customers
• Lexus sponsors 12 ATP Tour tournaments across Europe in 2025, including the season’s climax, the Nitto ATP Finals

A new season of premier sporting competition is under way with Lexus entering its third season as Platinum Partner and Official Automotive Partner of the ATP Tour, the top level of international men’s tennis.

The 2025 calendar will once again see a prominent presence for Lexus both at the tournaments and on the ATP Tour’s digital and social platforms, connecting with sports fans and the global tennis community through innovative and engaging content.

This season, Lexus will present a campaign featuring three short films that capture the essence of what makes tennis such a compelling and popular global sport. They are available to view at The perfect match: Lexus and the ATP Tour | Lexus Europe.

The films’ common theme is the attention to detail that’s shared by everyone who is part of the game and by Lexus. Whether on the court, or in the car, detail is everything. Only when you sweat the small things and refuse to rest until every detail is flawless can you experience amazing.

That spirit is shared by the players at the top of their game, the dedicated coaches, the hard-working teams delivering the tournaments and the passionate fans. It also defines the approach of the Lexus engineers, designers and craftspeople who strive to deliver the finest quality and customer experience.

Each film will combine a theme, a role integral to tennis and a Lexus model. The first, on Dedication, takes the player’s perspective and features the Lexus LM luxury mover.

The second, on Persistence, looks at the work of the coach and includes the Lexus NX family-sized SUV.

The third film is about Focus, looking at a fan’s experience and introducing the LBX compact crossover.

Lexus is a sponsor of 12 ATP tournaments across Europe during the 2025 season, including the prestigious ATP 1000 Rolex Paris Masters in October and the Nitto ATP Finals, the climax of the tour, taking place in Turin from 9 -16 November.

ENDS