Director, Operations, Toyota (GB) PLC
Mark Roden was appointed Sales Director in April 2016. He moved to the role from the post of General Manager, Sales Operations, succeeding Ewan Shepherd. Subsequently his role expanded from January 2018 when he was appointed Director, Operations, with additional responsibility for Toyota GB’s new Network Operations department.
Roden, a qualified accountant, first joined Toyota in 1995 and held a number of field-based positions before promotion to a series of senior executive roles within both Toyota and Lexus, including General Manager, Network Development and General Manager, Lexus Marketing and Strategy.
He later became responsible for Toyota and Lexus Fleet and Vehicle Remarketing, before leaving the company in 2010 to lead a regional retail motor group in the West Midlands. Rejoining Toyota GB in 2014, he was appointed General Manager, Sales Operations.
Roden is married and enjoys outdoor sports – playing and watching – with his three children.