Just as Lexus initiates a quantum leap in the premium SUV market with the launch of its hybrid power RX 400h model, it is adding further lustre to its established range with the introduction of the new RX 300 Limited Edition.
The new Lexus RX300 has already delivered outstanding results since reaching the UK market in May, helping to drive Lexus's sales to record levels in July and outperforming its key rival petrol-powered luxury SUVs.
Lexus's all-new RX300 luxury SUV has achieved exceptional sales results, less than a month since it reached British showrooms. In May almost 400 were registered, a performance that outstrips all its key market competitors.
Five years after the original Lexus RX300 created the luxury sport utility segment and became a best seller with more than 500,000 units sold worldwide, the new generation Lexus RX300 further raises the segment benchmarks.
Ever since the original Lexus RX300 was launched, the competition has been playing a game of catch-up. The RX300 was the original luxury SUV, delivering levels of comfort and convenience other manufacturers were soon eager to copy.
The North American International Motor Show today marks the world première of the new Lexus RX300. The new car will make its European debut at the Geneva Motor Show in March 2003 and will go on sale in the UK in May.