LEXUS MAINTAINS STRONG FIRST QUARTER SALES AHEAD OF SHOWROOMS RE-OPENING

Lexus maintained healthy new car sales through the first quarter of 2021, despite the necessary closure of all UK showrooms to comply with Covid-19 restrictions. Applying its industry-leading customer service principles, it ensured people were given all the information, personal support and services they required to research and organise new car purchases.

While customers are now able to visit their local centres in person, Lexus’s Reserve and Relax programme remains available. This initiative has proved highly successful in providing a simple and thorough online process for car sales, including video appointments with sales specialists, the drawing up of finance agreements and the organisation of refundable deposits to secure vehicles.

Lexus sold almost 3,400 new cars (3,393 units) in the first three months of 2021, earning a 2.3 per cent share of the UK’s premium market – 2.9 per cent for sales to retail customers. Notably performance in March – one of the busiest months in the year with the introduction of a new registration plate – was only marginally down on 2020 (-0.5 per cent). The brand’s retail share for the month was one of the best it has recorded, at 3.2 per cent.

Ewan Shepherd, Director of Lexus in the UK, said: “The performance delivered by our retail partners has been outstanding, given that showrooms have been closed throughout the first quarter. The challenges we and the entire UK motor industry faced were unprecedented, but the Lexus teams across the country responded brilliantly, embracing new ways of working and initiatives to ensure we could continue to offer customers the best possible service.

“The confidence of our retailers in our brand and our future prospects has been re-emphasised with Lexus recently retaining its top ranking in the most recent National Franchised Dealers Association survey. At the same time, we have continued to collect awards for our products and our services. All these factors give us great confidence for the months ahead, together with an exceptional range of vehicles – not least the pure electric UX 300e, the pioneer of a new generation of Lexus Electrified models.”

ENDS

Lexus Press Team

For further information, please contact one of the following:
James Clark on 01737 367919 or by e-mail at james.clark@ld.lexus.co.uk
General media enquiries
Erica Haddon on 01737 367308 or by e-mail at erica.haddon@ld.lexus.co.uk
General media enquiries
David Rogers on 01737 367224 or by email at david.rogers@ld.lexus.co.uk
General, alternative fuels and mobility media enquiries
David Crouch on 01737367505 or by email at david.crouch@ld.lexus.co.uk
General, fleet and motorsport media enquiries

Images

    Images are copyright free for editorial purposes only
  • Lexus Maintains Strong First Quarter Sales Ahead of Showrooms Re-opening

    Dimensions:3600px x 2400px
    Size:2.13 MB