NEW LEXUS CREATES FILM: HOW TO DRAW A CAR, WITH LEXUS DESIGN CHIEF KOICHI SUGA

  • Koichi Suga, General Manager, Lexus Design, demonstrates his step-by-step technique for drawing cars
  • Drawing workshop is the third instalment in Lexus Creates, a global social media programme that encourages viewer participation

The Lexus Creates series continues with a new sketching workshop film featuring Koichi Suga, General Manager, Lexus Design, demonstrating his step-by-step technique for drawing a car.

Click here to view the film: Lexus sketching film

Click here for a step by step guide on how to draw an LC: https://blog.lexus.co.uk/how-to-draw-a-car-lexus-lc/

This is the third instalment in the social media-based programme, designed to encourage people to take part in creative activities. The topics featured are related to the Lexus hallmarks of design and craftsmanship and showcase a range of creative Lexus partners. For this latest episode, Suga shows the viewer the basic skills applied to drawing a vehicle, providing step-by-step guidance on how to sketch the Lexus’s flagship LC 500 Coupe.  Using just paper and pencil, the Lexus design chief uses simple strokes and easy-to-follow instructions to bring the LC to life and reveal the process behind automotive design.

“As a designer, drawing has been a core skill for as long as I can remember, and I have enjoyed the level of creativity it allows,” said Suga. People think that the skill is unique and specialised, but I tell them that anyone can learn to draw and enjoy it as a wonderful free-form expression.  Regardless of style or ability level, there are very valid emotional and mental benefits I feel people can engage from any creative expression. I am excited … to show that with Lexus Creates.

“While I have been involved in vehicle design for decades, I still find that the drawing is still as enjoyable and stress-relieving as when I used to first imagine vehicles when I was school age.”

Suga was the chief designer of the fifth-generation Lexus LS, the brand’s flagship saloon. His creative vision led the production of the car’s sleek and powerful design, continuing the evolution of the brand’s distinctive design language.

LINKS:

https://discoverlexus.com/

https://www.instagram.com/discoverlexus/

ENDS

Lexus Press Team

For further information, please contact one of the following:
James Clark on 01737 367919 or by e-mail at james.clark@ld.lexus.co.uk
General media enquiries
Erica Haddon on 01737 367308 or by e-mail at erica.haddon@ld.lexus.co.uk
General media enquiries
David Rogers on 01737 367224 or by email at david.rogers@ld.lexus.co.uk
General, alternative fuels and mobility media enquiries
David Crouch on 01737367505 or by email at david.crouch@ld.lexus.co.uk
General, fleet and motorsport media enquiries

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  • Koichi Suga, General Manager, Lexus Design

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  • Lexus LC sketch by Koichi Suga, General Manager, Lexus Design

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