LEXUS LAUNCHES CULINARY PERSPECTIVES, ITS FIRST DIGITAL COOKBOOK
Lexus International has launched Culinary Perspectives, its first global digital cookbook, put together by writer and editor Joshua David Stein, a James Beard Award nominated author whose work has appeared in the Best American Food Writing and a former restaurant critic for the Village Voice and New York Observer. The first of two installments, Culinary Perspectives Volume I, is a collection of eight recipes, each by a different globally recognised chef and Lexus partner, with exotic flavours of the Eastern and Australasia regions. The cookbook is arranged as a menu for a multi-course meal. The recipes involve a range of difficulty levels, for novice through to expert cooks, and can be mastered in the comfort of one’s home.
The cookbook is available to download here: Lexus Culinary Perspectives cookbook Vol 1
Creating food and elevating it into culinary art presents an evolved level of craftsmanship, which is one of the central pillars represented by the Lexus brand.
The cookbook’s foreword is by US Chef Nyesha J. Arrington, known for her advocacy of recipes using farm fresh, local, and responsibly sourced ingredients, and celebrates amazing meals and also the hospitality, or omotenashi, which is central to the Lexus brand.
Brian Bolain, General Manager, Lexus International said: “Culinary Perspectives enables the brand to connect with its audience on a topic that is of deep personal interest to them, while recognising some of the world’s most talented craftspeople in the culinary space. We hope our audience will embrace this opportunity to explore their own epicurean artisanship.”
- Prosciutto and Gribiche on toast, by Neil Perry, one of Australia’s most influential chefs
- Chicken Meatball hors d’oeuvres, developed in Yuta and Sharlyn Kobayashi’s modern Japanese cuisine restaurant, Eazy Peazy, in Melbourne
- Tomyum Chicken Consommé by Chef Charles Tan from Singapore
- 48 Hour Cured Mahi-Mahi, by Chef Yang Po-Wei of Taiwan
- Beef Nigiri, the first of two main dishes on the menu, by New Zealand Chef, Sachie Nomura
- Keema Curry, the second main course on the menu, by Chef Takeshi Fukuyama and Chef Gaggan Anand from Japan
- Gin Orange Parfait, by Chefs Matt Stone and Jo Barrett, Co-Executive chef’s at Oakridge Restaurant in Australia’s Yarra Valley
ABOUT LEXUS CREATES
The Lexus Creates initiative is a new content series from the luxury marque. This social-media driven programme engages participants in activities that both inform and delight, with subjects related to the Lexus brand hallmarks of design and craftsmanship. This is accomplished with the help of a range of partners who, through their unique talents, inspire participants to create, while also elevating the value of their craft.
Lexus, the automotive luxury brand made its debut in 1989 with the introduction of the breakthrough LS sedan. By 2005, featuring an innovative product lineup, the Lexus ethos of “pursuit of perfection” had helped the Japanese luxury brand establish operations globally. Today, Lexus is available in more than 90 countries. Evolving from elegant and expressive luxury transportation brand into a global luxury lifestyle brand, Lexus continues to expand its global appeal by combining its passion for brave design, imaginative technology, and exhilarating performance and creating amazing experiences for the next generation of luxury customers. Lexus has a unique luxury proposition; an experience influenced by a sense of traditional Japanese takumi craftsmanship, and Omotenashi (hospitality) that elevates the customer experience.