Lexus is looking ahead to an electrified future with the European debut of a forthcoming production model and a striking concept car.

It is presenting the new UX 300e, Lexus’s first battery-electric vehicle (BEV) and the LF-30 Electrified, a futuristic concept car, at the Kenshiki media forum, taking place this week in Amsterdam (Kenshiki meaning “insight” in Japanese), to illustrate its Lexus Electrified vision of a new generation of electric-powered vehicles.

UX 300e

The UX 300e is the first new model to be developed under the Lexus Electrified strategy and Lexus’s first battery-electric Vehicle (BEV).

As an addition to the new UX compact SUV range, it preserves the model’s distinctive design and convenience characteristics while focusing on realising the performance potential that is unique to electric vehicles.

The UX 300e’s high-output motor provides natural yet brisk acceleration and its high-capacity batteries, located directly beneath the cabin floor, secure a low centre of gravity and allow for an optimal driving range for a compact urban vehicle (249 miles/400km in the correlated NEDC cycle, corresponding to a more than 186-mile/300km target range in the WLTP cycle).

The UX 300e is scheduled to go on sale in selected European markets from the second half of 2020 and in the UK from January 2021.

Further details are available here.

Lexus LF-30 Electrified

The Lexus LF-30 Electrified is a concept study that shows how advanced electrification technologies can be used to increase driving rewards and redefine luxury in future vehicles. In creating the concept, Lexus has been able to draw on a heritage of innovation and is harnessing the potential of electric power that reaches back to its introduction of the RX 400h SUV in 2005, the premium market’s first hybrid model.

The LF-30 Electrified has a futuristic design that interprets Lexus’s signature spindle shape across the complete vehicle architecture. In the cabin, a new tazuna design concept simplifies operation of different functions so that the driver doesn’t have to change their sightline or use manual switches; the next generation interfaces feature gesture control and augmented reality.

The LF-30 Electrified employs numerous state-of-the-art technologies and posture control to achieve a fundamental leap in vehicle performance, handling and control and driver enjoyment. The in-wheel electric motors in each of the four wheels and positioning of the battery low in the vehicle help secure better inertia handling and high-level driving performance. Wireless technology makes for simple daily recharging and the vehicle is equipped with autonomous driving functions, self-parking and even a separate support drone to carry luggage from the doorstep to the boot.

More details are available here.


Lexus Press Team

For further information, please contact one of the following:
James Clark on 01737 367919 or by e-mail at
General media enquiries
Erica Haddon on 01737 367308 or by e-mail at
General media enquiries
David Rogers on 01737 367224 or by email at
General, alternative fuels and mobility media enquiries
David Crouch on 01737367505 or by email at
General, fleet and motorsport media enquiries


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  • Lexus Previews its Electrified Future at European Showcase Event

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