OWZAT! LEXUS SUPPORTS CRICKET’S TWENTY20 CUP

The fast and furious Twenty20 Cup bursts into action this week with Lexus lining up to support cricket’s liveliest and most colourful competition.

Lexus is partnering 14 of the county teams that will be battling for honours this summer. The campaign will see local Lexus Centres adding to the fun and spectacle of the game with product displays, special promotions and activities.

The Twenty20 Cup has quickly gained a young and hugely enthusiastic following thanks to its innovative and exciting variation on the traditional game – just like Lexus performance hybrids in the car market.

The Lexus support package will be tailored for each county and will include elements such as advertising on perimeter boards and in match programmes, web site links and, in some counties, branding on players’ shirts and scoreboards.

Lexus’s support programme features the following county sides in the group stage of the competition: –

  • Durham
  • Glamorgan
  • Hampshire
  • Kent
  • Lancashire
  • Leicestershire
  • Northamptonshire
  • Nottinghamshire
  • Somerset
  • Surrey
  • Sussex
  • Warwickshire
  • Worcestershire
  • Yorkshire

ENDS

Lexus Press Team

For further information, please contact one of the following:
James Clark on 01737 367919 or by e-mail at james.clark@tgb.toyota.co.uk
General media enquiries
Erica Haddon on 01737 367308 or by e-mail at erica.haddon@tgb.toyota.co.uk
General media enquiries
David Crouch on 01737367505 or by email at david.crouch@tgb.toyota.co.uk
General, fleet and motorsport media enquiries
Richard Seymour on 01737 367272 or by e-mail at richard.seymour@tgb.toyota.co.uk
General and technical media enquiries

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