LEXUS THE ALL-ROUND WINNER
Class-leading residuals for new IS and top brand rating in latest national dealer survey
The excellence of Lexus in all dimensions of its operations is demonstrated in two industry-leading results this week. The new IS executive sports saloon has achieved formidable residual value ratings for March, while across the country Lexus has again attained the highest ratings in the National Franchised Dealers Association survey.
TOP RETAINED VALUE FOR NEW IS
Lexus’s entry into the premium diesel market with the new generation IS is commanding great respect in the motor industry, as well as finding firm favour with motorists. The latest market analysis from CAP calculates the IS 220d will retain 54 per cent of its value after three years and 60,000 miles.
It is a segment-beating result, with CAP figures for its key rivals, the BMW 320d ES and Mercedes-Benz C-Class C220 CDI SE, at 47 and 40 per cent respectively. It’s a similar picture where the Lexus IS 250 is concerned, given a 50 per cent residual value rating, compared to 45 per cent for the BMW 325i SE and 42 per cent for the Audi A4 2.0 FSI SE.
LEXUS NUMBER ONE IN NFDA SURVEY
Lexus remains the nation’s best-respected brand in the latest Dealer Attitude Survey, conducted by the National Franchised Dealers Association (NFDA). Its research for winter 2005/6 shows Lexus achieving the highest ratings in the industry in key areas including customer care, dealer support and development, training, product pricing and vehicle and parts supply.
Crucially, Lexus commands the highest score – 9.4 out of 10 – for the all-round value of its franchise, compared to all others.
Steve Settle, Lexus Director, said: “Lexus’s continued success in the independent NFDA survey demonstrates the effectiveness of our strategy to foster strong and responsive relationships with our centres across the country. We have established a way of working that is the envy of all our competitors and which we have every confidence will continue to provide a benchmark for the industry as a whole.”