While other car brands are ending the year having to discount to win sales, Lexus is enjoying a strong demand for the high end derivatives of the soon to be launched IS 250.

Over a third (35 per cent) of the 1,300 advance orders for the all new car have been placed on the fully-loaded SE-L (£28,000) and 46 per cent are for the SE grade (£25,400).

The new IS is a typical Lexus with a standard specification that is very high so there is little on the option list, however that has not stopped nearly half of the early buyers (45 per cent) ordering the £2,710 Multimedia Pack. This comprises the Mark Levinson premium audio system with 14 speakers and 5.1 digital surround sound, a new satellite navigation system, a six-DVD changer, a seven-inch VGA screen, Bluetooth connectivity, voice activation and Rear Park Assist Monitor (rear view camera).

Deliveries of the new IS 250 start in just over two weeks (19 November) with the much anticipated IS 220d diesel model coming in January.


Lexus Press Team

For further information, please contact one of the following:
James Clark on 01737 367919 or by e-mail at
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Erica Haddon on 01737 367308 or by e-mail at
General media enquiries
David Crouch on 01737367505 or by email at
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Richard Seymour on 01737 367272 or by e-mail at
General and technical media enquiries


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  • The New Lexus IS 250

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