Chiwetel Ejiofor, award-winning screen, television and stage actor, has been appointed by Lexus as the voice of its new Creating Amazing campaign, a marketing strategy designed to express excitement and innovation in the prestige brand.
Lexus unveiled a new RX 450h at the Geneva motor show, displaying a stronger frontal styling, a redesigned interior with a wider choice of colours and trims, a new-look instrument binnacle and a second-generation of Lexus’s Remote Touch Interface.
As order books open for the all-new GS range, Lexus can announce the sports saloon will be available from £32,995. That is the on-the-road price for the GS 250 SE; the full hybrid GS 450h starts from £44,995 for the Luxury model.
Lexus celebrated a successful 2011, after full year sales figures confirmed the premium marque to have the fastest sales growth of any mainstream manufacturer in the UK. Lexus recorded 8,269 vehicle sales in 2011, a year on year growth of 33.3%.
The new Lexus GS 450h full hybrid performance saloon will make its world debut at the Frankfurt motor show on September 13. Equipped with second-generation Lexus Hybrid Drive, the new GS is set to deliver improvements in both environmental and driving performance.
Change for change’s sake is rarely worthwhile, particularly when you are dealing with such a well-defined concept as Lexus’s ultra-high performance IS F sports saloon. So it is that the new 2011 IS F differs from its predecessor in only a few well-thought-out details.